The other day I saw the following tweet from Lara Hogan and it inspired me to do something about it.

The first thing that came to mind was what is the difference between mentoring and sponsoring, then I read the article, and while its focus is about women being over-mentored instead of sponsored, the article painted a clear picture about the differences between the two.

In short, the idea is that while women and other underrepresented minorities are being mentored more than ever, the number of them being sponsored is still low. Sponsoring within the context of helping them get a job, get a raise, a promotion, funding, etc.

This article and the tweet made me think about ways that I could help sponsor women and other underrepresented minorities to get their foot into tech and succeed in it.

Many years ago I was sponsored by a small business owner in Minnesota who believed in me. At that time I was a young Hispanic man who had just graduated from a technical school, didn’t have any professional experience, and couldn’t even speak English clearly (I am still working on it). This person knew that I didn’t have the experience but he saw something in me, he trusted me and took me under his wing. The way he sponsored me was by hiring me to take care of his small office local area network (LAN), maintaining the computers in it, and taking me with him to see his clients where I learned about the business, sales process, and how the business worked. Within a year, I was writing software, meeting with clients to explain the technical side of the projects, and helping with hiring and other tasks.

By the time I left this job to move to Texas (Minnesota winters are long and harsh), I had developed a few web applications, a couple of desktop apps, and an automated process which helped increase the revenue of this business and it also created new revenue streams and offerings to new and existing clients. I acquired experience and self-confidence. It was a win-win.

Today, while I am not in a position to hire or promote someone, I can help others get more exposure and self-confidence. As an organizer of a meetup group and a techie, I can sponsor underrepresented minorities by promoting them, their businesses, and their ideas with the rest of the Austin tech community.

I think we can all agree that diversity in tech (and everywhere) is not only beneficial for the people in these minority groups of which I am part of, but it is also beneficial for the company and people who work around them. A company who embraces diversity and inclusion in the workplace will have the advantage of having access to a variety of viewpoints, increased adaptability, and new perspectives and ideas.

There are already many organizations and programs to help bring underrepresented minorities to a level where they can compete for a job or start a business. However, there is still a lot of work to do to help them get to the finish line, or near it. Once people gain the skills and are ready to start a business or apply for a job, we can still do something to help them get a job, a promotion, a meeting with an investor, etc.

I can help by providing a framework and a platform for underrepresented minorities to expose themselves, their experience, their ideas, and their businesses. There is also a new list on Github that I created today where people can add themselves, a short bio, and a link to their website, business, etc. The goal is exposure and promotion.

This will at the very least increase their exposure and help them create those connections that are indispensable in any industry to succeed.

This is what I can do today.